Public Relations Consultancies Essay Example | Topics and Well Written Essays - 2000 words

Public Relations Consultancies - Essay Example This report discusses the Gulf Region PR consultancy. With this regard, it focuses on Bahrain as a country. Regarding the PR Consultancy, five major areas/issues are considered; Self-Regulation of businesses in the execution of their mandate within the economy and society, increased competition from Global Agencies, Corporate social responsibility, Social Media, as well as Communications (Golob, 2006). These issues are critical because they affect businesses and corporations significantly. Increased competition puts pressure to corporations, social media could influence the corporation’s public image, while self regulation is based on the existing regulations from both the government and local authorities. At any given time, the consultancy need to be socially responsible and it should maintain a good communication system (Golob, 2006). Different theorists arguing these issues are incorporated. Typically, the practitioners are found to agree or disagree with some of the theori sts incorporated in the discussion. For convenience whereby if the organization has a number of offices, then consultancy can be able to deliver services that are centrally based for functions that need be organized such as press launches, conferences and receptions. Histories and textbooks on public relations mark both the PR consultancy as well as the subsequent developments of the sector. Research and theorists in public relations have ignored both consultants and the consultancy bit of the sector despite being distinct and meaningful. This aspect has been exemplified roles through research. The long-established research stream in PR consultancy literature has offered some significant engagement with the work of practitioners. Mostly, two roles are theorized in public relations (Tharp and Jeong, 2001). The roles include managers’ roles and technician roles. In