Ikea Case Study on Marketing - 22843 Words

University of Halmstad School of Business and Engineering Bachelor Degree A creation of competitive advantage by using differentiation of company’s strategy actions. The case study of IKEA Sweden with experiences on Chinese and French markets. Dissertation in Marketing Credit point level – 10 ( 15ECTS) Supervisor: Venilton Reinert Authors: Landry Capdevielle Min Li Paulina Nogal Halmstad, 23rd of May 2007 The table of contents Introduction..........................................................................4 Problem .................................................................................................................................. 5 Purpose†¦show more content†¦29 Furnishing and house building at the same time .............................................................. 30 Promotion ............................................................................................................................. 30 Price...................................................................................................................................... 32 Place ..................................................................................................................................... 34 Distribution of products ................................................................................................... 35 PEST analysis about France ............................................36 Political aspects .................................................................................................................... 36 Generalities....................................................................................................................... 36 Business politics in France............................................................................................... 36 Social pressure groups...................................................................................................... 36 Economical aspects .............................................................................................................. 37 Production sectorsShow MoreRelatedThe Key Ingredients Between A Successful Company And A Non Successful One1650 Words   |  7 Pagesfactor, efficient marketing is bound to get a company to their desired outcome, regardless in what business field they are in. Ikea, a global furniture company, has created a strong marketing strategy along with a strong marketing planning process that has help their brand a lot. They have really strong brand recognition, loyal customers, and are increasingly growing. Their marketing efforts have truly help set them apart from their competitors. In other to have a great marketing strategy, they developedRead MoreGlobal Business Environment: Interview With IKEAs Senior International Manager1139 Words   |  5 Pagesfor this paper is Mr. Jeff Anderson, who has been in the international business for more than a decade. Mr. Jeff is the senior International manager at IKEA and is working with IKEA since last 10 years. He often visits different countries that have IKEA stores; and has been to Europe, Middle East, North America, Australia and United Kingdom. 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